Shoppers are once again defying the Black Friday stripes around Jacksonville

Shoppers are once again defying the Black Friday stripes around Jacksonville

Jacksonville, Florida. Black Friday is traditionally one of the busiest shopping days of the year.

Despite the ongoing pandemic, people across the country are flocking to stores, hoping to cross items off their menus at a huge discount — and maybe even buy something special for themselves.

Lines began forming at 5:30 a.m. in downtown St. Johns. News4JAX crews have seen lines at Bath & Body Works, Urban Outfitters, and Aerie to name a few.

Ashley Schneider, Marketing Director of St. John’s Town Center, suggested that shoppers come to the complex via Big Island Drive because it is the easiest entrance to navigate and there is plenty of parking.

“Come here early. He will get busy as the day goes on. “We want to make sure that everyone can find a parking space and get what they need,” Schneider said.

Schneider said people also have the option of doing a curbside pickup at some retail store locations if they don’t feel comfortable going into stores.


A new addition to downtown – Levi’s – opened on the Wednesday before Thanksgiving.

Academy Sports and Outdoors opened at 5 a.m., and Tamika Singleton, who was shopping at the sporting goods store with her family, said Black Friday this year felt much different than last year when many COVID restrictions were in place.

“It’s good to be outside and have a little bit of a normal life,” she said.

Last year due to COVID a lot of people were ordering their purchases online and then picking them up outside the store.

Manager Andrew Lovengwood says that while some customers are still doing so this year, it’s great to see Black Friday customers already shopping in-store and looking more relaxed while shopping.

John’s Town Center also gets in the holiday spirit of Christmas with a Santa photo experience running through December 24 and Christmas decorations set up around downtown for people to take pictures.


It’s also expected to be one of the last Black Fridays for St. A long line of cars could be seen on Friday afternoon waiting in line to enter the port, which has been a ghost town lately.

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