Italian competition watchdog fines Apple and Amazon $225 million

Italian competition watchdog fines Apple and Amazon $225 million

Rome Italy’s antitrust watchdog fined Apple and Amazon more than 200 million euros ($225 million) for their cooperation in curbing competition in the sale of Apple and Beats-branded products in violation of European Union rules.

On Tuesday, Italy’s competition authority said an investigation found that clauses in a 2018 agreement between US tech giants limited access to Amazon’s Italian market for select retailers.

The watchdog imposed a fine on Apple of 134.5 million euros ($151.32 million), and Amazon fined 68.7 million euros ($77.29 million). He also ordered them to end restrictions and give sellers access in a “non-discriminatory manner”.

Both Apple and Amazon said they would resume.

“The proposed fine is disproportionate and unjustified,” Amazon said. “We reject ICA’s suggestion that Amazon benefit by excluding sellers from our store, because our business model depends on their success.”


Apple said it respected the Italian competition authority, “but we believe we have done nothing wrong.”

Apple said that cooperating with select vendors helps with customer safety because it ensures products are authentic.

“Non-genuine products provide a poor and often dangerous experience,” Apple said. “To ensure our customers purchase genuine products, we work closely with our distributor partners and have dedicated teams of experts around the world who work with law enforcement, customs and merchants to ensure the sale of Only original Apple products.”

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